Description

Stanley Kirk Burrell (born March 30, 1962 in Oakland, California), better known by his stage name MC Hammer (or simply Hammer), is an American rapper, entertainer, business entrepreneur and dancer most popular during the late 1980s until the mid-1990s. Remembered for a rapid rise to fame before losing the majority of his fortune, he is also known for his hit records, including "U Can't Touch This", flamboyant dance techniques and trademark Hammer pants. Hammer's superstar-status made him a household name and pop icon. Hammer became a preacher during the late 1990s, was a television show host and dance judge, is a record label CEO, and as of 2008 works as a co-creator of a dance website called DanceJam, while still performing occasionally at concerts and other social media, ministry and outreach functions. In addition, he was executive producer of his own reality show called Hammertime which aired on the A&E Network during the summer of 2009. Hammer is considered a "forefather" and innovator of pop rap, and is the first hip hop artist to achieve diamond status for an album. Hammer was later considered a sell-out rapper due in part to over-exposure and as a result of him having a grittier image as the landscape of rap changed. Nonetheless, BET ranked Hammer as the #7 "Best Dancer Of All Time". Vibe's "The Best Rapper Ever Tournament" declared Hammer the 17th favorite of all-time during the first round. Throughout his career, MC Hammer has managed his own recording business called Oaktown Records. Hammer currently resides in Tracy, California, with his wife (Stephanie) of over 24 years (whom he met at a church revival meeting) and their five children: three boys (Bobby, Jeremiah, Sammy) and two girls (Sarah, A'keiba), and his nephew (Jamaris) . Stanley Burrell was born in Oakland, California, son of a club manager and a police department assistant. He grew up poor with his mother, a secretary, and eight siblings in a small apartment in East Oakland. The future rapper recalled that six children were crammed into a three-bedroom housing project apartment. The young Burrell sold stray baseballs and danced with a beatbox at the Oakland Coliseum parking lot to earn money for games sometimes. Oakland A's team owner Charles O. Finley saw the 11-year-old doing splits and hired him as a clubhouse assistant and batboy as a result of his energy and flair. Burrell served as a "batboy" with the team from 1973 to 1980. In 2010, Hammer discussed his life-long involvement with sports athletes on ESPN's First Take as well as explained that his brother was actually the batboy and his job was to take calls and do "play-by-plays" for the A's absentee owner during every summer game. The colorful Finley, who lived in Chicago, used the child as his "eyes and ears." Reggie Jackson, in describing Burrell's role for Finley, took credit for his nickname: Hell, our chief executive, the guy that ran our team, uh, that communicated [with] Charlie Finley, the top man there, was a 13-year old kid. I nicknamed him "Hammer," because he looked like Hank Aaron. Milwaukee Brewers second baseman Pedro Garcia may also have given Burrell the nickname "Little Hammer" due to his resemblance to Aaron. Ron Bergman, at the time an Oakland Tribune writer who covered the A's, recalled that: He was an informant in the clubhouse, an informant for Charlie, and he got the nickname "Pipeline." According to Hammer: Charlie said, "I'm getting you a new hat. I don't want you to have a hat that says "A's" on it. I'm getting you a hat that says 'Ex VP,' that says 'Executive Vice President.' You're running the joint around here." ... Every time I come down to the clubhouse, you know, Rollie would yell out "Oh, everybody be quiet! Here comes Pipeline!" He acquired the nickname "M.C." for being a "Master of Ceremonies" which he used when he began performing at various clubs while on the road with the A's, and eventually in the military. Hammer, who played second base in high school, dreamed of being a professional baseball player but did not make the final cut at a San Francisco Giants tryout.[9] However, he has now become a regular participant/player in the annual Taco Bell All-Star Legends and Celebrity Softball Game wearing an A's cap to represent Oakland (American League). Burrel went on to graduate from high school in Oakland and took undergraduate classes in communications. Discouraged by his studies at a local college and failing to win a place in a professional baseball organization, Hammer considered the drug trade. Instead he joined the Navy for three years, serving with Patron (Patrol Squadron) Forty Seven (VP-47) of Moffett Field in Mountain View, California as a Petty Officer Third Class Aviation Store Keeper (AK3) until his honorable discharge. Music career Before his mainstream career and "rags-to-riches-to-rags-and-back saga", Hammer formed Christian rap music group Holy Ghost Boy(s), producing songs called "Word", "B-Boy Chill" and later releasing "This Wall" (it was within the lyrics of this song that Kirk Burrell - or "K.B." - first identified himself as M.C. Hammer) with CCM's Jon Gibson (or "J.G."). This rap hit appeared on Gibson's album Change of Heart, and "Son of the King" showed up on Hammer's debut album Feel My Power (1987), as well as the updated version Let's Get It Started (1988). With exception to later remixes of early releases, Hammer produced and recorded many rap songs that were never made public, yet are now available on the Internet. Via his record labels such as Oaktown Records and FullBlast, Hammer has introduced, signed and produced new talent including Oaktown's 3.5.7, the vocal quintet Special Generation, Analise, James Greer, One Cause One Effect, B Angie B, The Stooge Playaz, DASIT (as seen on ego trip's The (White) Rapper Show), Teabag, Common Unity, Geeman and Pleasure Ellis; both collaborating with him and producing raps of their own during his career. Some of these artists can now be found on YouTube or other video sites such as MTV.com. In the mid-80s while rapping in small venues and after a record deal went sour, Hammer borrowed $20,000 each from former Oakland A's players Mike Davis and Dwayne Murphy to start a record label business called Bust It Productions. He kept the company going by selling records from his basement and car. Bust It spawned Bustin' Records, the independent label of which Hammer was CEO. Together, the companies had more than 100 employees. Recording singles and selling them out of the trunk of his car, he marketed himself relentlessly. Coupled with his dance abilities, Hammer's style was unique at the time. Now billing himself as "M.C. Hammer", he recorded his debut album, Feel My Power, which was produced between 1986 and 1988 to be released independently in 1987 on his Oaktown Records label (Bustin'). It was produced by Felton Pilate (of Con Funk Shun), and sold over 60,000 copies. In the spring of 1988, a DJ played the track "Let's Get It Started" — a song in which he declared he was "...second to none, from Doug E. Fresh, LL Cool J, or DJ Run" — after which the track began to gain popularity in clubs. (He would continue to call out other East Coast rappers in future projects as well.) Hammer also released a single called "Ring 'Em", and largely on the strength of tireless street marketing by Hammer and his wife, it achieved considerable popularity at dance clubs in the San Francisco Bay Area. Heartened by his rising prospects, Hammer launched into seven-day-a-week rehearsals with the growing troupe of dancers, musicians, and backup vocalists he had hired. It was Hammer's stage show, and his infectious stage presence, that led to his big break in 1988 while performing in an Oakland club. There he impressed a record executive who "didn't know who he was, but knew he was somebody", as was quoted as saying in the New Rolling Stone Encyclopedia of Rock & Roll. M.C. had received several offers from major record labels before (which he initially declined due to his personal success), but after the successful release of this independent album and elaborate live dance show amazed the Capitol Records executive, Hammer agreed to sign a record deal soon after. Hammer took home a $750,000 advance and a multi-album contract, which did not take long for Capitol to recoup its investment. Once signed to Capitol Records, Hammer re-issued his first record (a revised version of Feel My Power) with additional tracks added and sold over 2 million copies. "Pump It Up", "Turn This Mutha Out", "Let's Get It Started" and "They Put Me in the Mix" were the most popular singles from this album which all charted. But not quite satisfied with this first multi-platinum success, Hammer's music underwent a metamorphosis, shifting from the standard rap format in his upcoming album. "I decided the next album would be more musical," he says. Purists chastised him for being more dancer than rapper. Sitting in a leopard-print bodysuit before a concert, he defended his style: "People were ready for something different from the traditional rap style. The fact that the record has reached this level indicates the genre is growing." MC Hammer was very good friends with Arsenio Hall, as well as a then-unknown teen named Robert Van Winkle (aka Vanilla Ice) - despite later rumors that there was a "beef" between the two rappers which was addressed during the height of their careers on Hall's show - who he would later reunite with in a 2009 concert in Salt Lake City, Utah. Therefore, Hammer was first invited to perform the song "U Can't Touch This", prior to its release, on The Arsenio Hall Show in 1989. He also performed "Please Hammer, Don't Hurt 'Em", a song that didn't make it on his upcoming album, but did appear in the same-titled movie. Hammer used some of the proceeds from this album to install a rolling recording studio in the back of his tour bus, where he recorded much of his sophomore effort. Notorious for dissing rappers in his previous recordings, Hammer appropriately titled his third album (and second major-label release) Please Hammer, Don't Hurt 'Em, which was released January 1, 1990. It included the successful single "U Can't Touch This" (which sampled Rick James' 1981 "Super Freak"). It was produced, recorded, and mixed by Felton Pilate and James Earley on a modified tour bus (while on tour) in 1989. Despite heavy airplay and a #27 chart debut, "U Can't Touch This" stopped at #8 on the Billboard Hot 100 chart because it was released only as a twelve-inch single. However, the album was a #1 success for 21 weeks, due primarily to this single, the first time ever for a rap recording on the pop charts. The song has been and continues to be used in many movies and television shows to date, and appears on soundtrack/compilation albums as well. Follow-up successes included "Have You Seen Her" (a cover of the Chi-Lites) and "Pray" (a beat sampled from Prince's "When Doves Cry" and Faith No More's "We Care a Lot"), which was his biggest hit in the US, peaking at #2. "Pray" was also a major UK success, peaking at #8. The album went on to become the first hip-hop album to earn diamond status, selling more than 18 million units to date. During 1990, Hammer toured extensively in Europe which included a sold-out concert at the National Exhibition Centre in Birmingham. With the sponsorship of PepsiCo, PepsiCo International CEO Christopher A. Sinclair went on tour with him during 1991. The album was notable for sampling other high-profile artists and gave some of these artists a new fanbase. "Dancin' Machine" sampled The Jackson 5, "Help the Children" (also the name of an outreach foundation Hammer started) interpolates Marvin Gaye's "Mercy Mercy Me (The Ecology)", and "She's Soft and Wet" also sampled Prince's "Soft and Wet". All of these songs proved to be successful on radio and video television, with "U Can't Touch This," "Pray" (most successful), "Have You Seen Her," "Here Comes the Hammer," and "Yo!! Sweetness" (UK only) all charting. The album increased the popularity of hip-hop music. It remains the genre's all-time best-selling album. At the same time, he also appeared in The West Coast Rap All-Stars posse cut "We're All in the Same Gang." Music videos from this album and the previous albums began to receive much airplay on MTV and VH1. A movie also accompanied the album and was produced at this same time called "Please Hammer, Don't Hurt 'Em: The Movie" along with music videos included within the movie. A critical backlash began over the repetitive nature of his lyrics, his clean-cut image, and his perceived over-reliance on sampling others' entire hooks for the basis of his singles—criticisms also directed to his contemporary, Vanilla Ice. He was mocked in music videos by 3rd Bass, The D.O.C., DJ Debranz, and Ice Cube. Oakland hip-hop group Digital Underground mocked him in the CD insert of its Sex Packets album when placing his picture in with the other members and referring to him as an unknown derelict. In fact, LL Cool J mocked him in "To tha Break of Dawn," a track on his Mama Said Knock You Out album, calling Hammer an "amateur, swinging a Hammer from a bodybag [his pants]," and saying, "My old gym teacher ain't supposed to rap." (LL Cool J would later compliment and commend Hammer's abilities/talents on VH-1's 100 Greatest Songs of Hip Hop, which aired in 2008). However, Ice-T came to his defense on his 1991 album O.G. Original Gangster: "A special shout out to my man MC Hammer: a lot of people dis you, man, but they just jealous." Ice-T later explained that he had nothing against people who were pop-rap from the start, as Hammer had been, but only against emcees who switch from being hardcore or dirty to being pop-rap so that they can sell more records. After dropping the "MC" from his stage name, Burrell released Too Legit to Quit (again, produced by Felton Pilate) in 1991. Hammer answered his critics on certain songs on the album. Though the album was, by and large, no better accepted (critically) than his first, sales were strong (over three million copies) and the title track was a hit. The album peaked in the Top 5 of the Billboard 200. Another hit came soon after, with "Addams Groove" (which appeared on both The Addams Family motion picture soundtrack and the vinyl and cassette versions of 2 Legit 2 Quit), which reached #7 in the U.S. and #4 in the UK. His video for the song appeared after the movie. Hammer set out on tour, but the stage show had become as lavish as his lifestyle; loaded with singers, dancers, and backup musicians, the supporting concert tour was too expensive for the album's sales to finance, and it was canceled partway through.[64] In 1992, Boyz II Men joined MC Hammer's high-profile 2 Legit 2 Quit tour as an opening act. While traveling the country, their tour manager Khalil Roundtree was murdered in Chicago, and the group's future performances of "It's So Hard to Say Goodbye to Yesterday" were dedicated to him. As a result of this unfortunate experience, the song would help advance their success. A video for the title song was also produced, featuring many celebrity appearances. "2 Legit 2 Quit" has been ranked as one of the most expensive videos ever made. The hand motions used within the song and video also became very popular. The song proved to be successful in the U.S., peaking at the Top 10 of the Billboard Hot 100, at #5. Despite the album's multi-platinum certification, the sales were one-third of Please Hammer, Don't Hurt 'Em. At the end of the "Too Legit to Quit" video, after James Brown enlists Hammer to get the famous glove of Michael Jackson, a silver-white sequined glove is shown on the hand of a Michael Jackson look-a-like doing the "2 Legit 2 Quit" hand gesture. In a related story, MC Hammer appeared on The Wendy Williams Show (July 27, 2009) and talked about his hit reality show Hammertime on A&E, his marriage, his role as a dad and the reasons he eventually went bankrupt. He told an amusing story about a phone call he received from "MJ", regarding the portion of the "2 Legit 2 Quit" video that included a fake Michael Jackson, giving his approval and inclusion of it. He explained how Michael had seen the video and liked it, and both expressed they were a fan of each others. Hammer and Jackson would later appear, speak and/or perform at the funeral service for James Brown in 2006. Current releases (2010-present) "Better Run Run" (2010) MC Hammer promised to release a track responding to a rap by Jay-Z which attacked him, expected on October 31, 2010. On the “So Appalled” track, which features Swizz Beatz and RZA, Jay-Z spits a line which targets Hammer for his fall from grace in the 1990s, which left him in a financial disaster. On it Jay says: 'Hammer went broke so you know I'm more focused / I lost 30 mil' so I spent another 30 / 'Cause unlike Hammer 30 million can't hurt me'. Hammer addressed his displeasure about the diss on Twitter, claiming he will react to Jay-Z on Halloween. Hammer recently released a sample of his "beef" with Jay-Z (aka 'Hell Boy') in a brief teaser trailer called "Better Run Run" by 'King Hammer'. At one point, it was uncertain if his reaction would be a film video, a music video or a combination of both. Regardless, he claimed he would show evidence that 'Jigga worships the devil'. It's possible that Jay-Z was offended by an analogy Hammer was conveying in an earlier interview in response to "D.O.A. (Death of Auto-Tune)" on AllHipHop. On November 1st, Hammer's new video ("Better Run Run!") hit the web in retaliation to Jay-Z's September diss towards him. MC accuses Jigga of being in league (and in the studio) with Satan — and then Hammer defeats the devil and forces Jay to be baptized. Speaking on the video, Jacob O'Gara of Ethos Magazine wrote: "What’s more likely is that this feud is the last chapter in the tragic cautionary tale of MC Hammer, a tale that serves as a warning to all present and future kings of hip-hop. Keep your balance on the pedestal and wear the crown strong or you’ll have the Devil to pay." Some bloggers felt Hammer shouldn't have responded the way he did. In an interview with BBC's DJ Semtex, Jay said he didn't mean the verses as a personal attack. "I didn't know that [Hammer's financial status] wasn't on the table for discussion!" he said. "I didn't know I was the first person ever to say that..." He continued, "When I say things, I think people believe me so much that they take it a different way — it's, like, not rap anymore at that point. I say some great things about him in the book I have coming out [Decoded] — that's wasn't a cheap plug," he laughed. "He's gonna be embarrassed, I said some really great things about him and people's perception of him. But it is what it is, he took it that wrong way, and I didn't know I said anything wrong!"

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